Write Label x ElevenLabs: Bringing Audio Ad Scripts to Life

Written by Write Label

Write Label is the go-to partner for broadcasters and creative agencies in need of attention-grabbing content. Powered by a community of talented creatives and best-in-class AI models, Write Label’s platform provides expert copywriting, editorial oversight, and production services tailored to our clients’ workflows.

The Vision

In 2023, Write Label began developing in-experience Audio Previews to help clients bring their ad scripts to life. 

To accomplish this, Write Label partnered with ElevenLabs, a pioneering AI company founded in 2022 specializing in high-quality AI audio technology. ElevenLabs’ breakthroughs in context-aware and highly efficient speech synthesis have set new benchmarks in the field of speech technology, making them an ideal partner for Write Label’s latest offering.

The Challenge

Write Label envisioned a way for ad sellers to turn written scripts into fully produced spec spots within seconds on the Write Label platform, powered by synthetic voiceover and music. With the ability to generate and share high-quality spec spots with their prospects and clients, sellers would be empowered to grab their prospects’ attention and accelerate their sales conversations.

The Audio Previews capability would need to be fast, affordable, and produce high-quality, lifelike voiceovers in both English and Spanish.

The Solution

Leveraging ElevenLabs' industry-leading synthetic voices via an API, Write Label engineered Audio Previews — a transformative product for its users in broadcast and creative agencies. 

Audio Previews:

• Facilitate easy integration of voiced audio ads in users’ sales pitches to prospective advertisers, transcending traditional reliance on written scripts.

• Animate scripts with lifelike audio, providing near-instant insight into a script’s potential effectiveness. 

• Streamline spec spot production with minimal input required for quick audio demos.

• Offer multiple voice options for testing different vocal profiles (e.g., Spanish-speaking female, African American male) to inform voiceover artist selection in a formal production process.

The Results

Through this partnership, Write Label developed the capability to generate multiple Audio Previews in seconds utilizing synthetic voices from the ElevenLabs Voice Library. 

Audio Previews have redefined production timelines, reducing them from days to mere minutes. This efficiency complements Write Label's core audio production services by enhancing the user’s ability to use spec in the early stages of sales engagements, broadening the utility of Write Label's offerings to drive revenue for their clients. This partnership has significantly curtailed time and financial expenditures associated with traditional production while enabling users to close new business faster through more engaging creative discussions with prospects.

Audio Previews’ strong reception among clients is a result of Write Label’s years of experience servicing 40,000+ audio advertisers, which enabled them to build a tool that meets the broadcast market’s needs. This feature also illustrates Write Label's continued efforts to assist sellers throughout an entire sales cycle, from pre-sale to renewal.

The Partnership

The Write Label and ElevenLabs partnership continues to thrive with plans to further expand Write Label’s voice offerings across languages and enhance additional audio products. This ongoing collaboration is powered by a mutual commitment to innovation, quality, and customer satisfaction.

This venture reinforces Write Label's commitment to harnessing top-tier AI technologies and highlights the potential for such collaborations to create tangible value for clients. 

“ElevenLabs’ commitment to rapid iteration and high quality enables us to embed the best possible AI audio production technology into our product. We value their partnership in putting leading AI audio technology into the hands of ad sellers and audio production teams.”

-Marissa Siefkes, Write Label’s Chief Operating Officer.

Explore Audio Previews and get started today at writelabel.ai.