We deliver great content to help our clients succeed
See a few examples of how we address creative workflow challenges in new and exciting ways.
RADIO
Customer Case Study
How Write Label helped iHeartMedia centralize creative services for 149 markets and close millions of dollars in new revenue
The Challenge
iHeartMedia, the largest radio network in the US, wanted to keep existing advertisers happy and engaged and generate crucial new business.
The Solution
iHeartMedia deployed Write Label’s solution to more than 1,500 account executives across nearly 150 of their regional markets.
1,500+
ACCOUNT EXECUTIVES
149
REGIONAL MARKETS
15,000+
SCRIPT PROJECTS
Script Projects
iHeart created 15,000+ Write Label Projects between February 2020 and December 2021. Each project was completed within hours and produced at least five production-ready scripts. Write Label trained 1,500+ Account Executives on how to best use original creative during the sales process to drive revenue. Account Executives introduced Write Label scripts into their sales process, which had a direct and meaningful impact on revenue.
15,000+
SCRIPT PROJECTS
75,000+
PRODUCTION-READY SCRIPTS
The Result
iHeart closed on nearly $47 million of new, incremental, and renewal ad revenue, all directly attributed to Write Label – for a total cost of just over $1.4 million. That’s an ROI of more than 32 to 1 in less than 24 months. This allowed iHeart to distribute their creative services to a community of talented copywriters, resulting in fast, cost-effective, and diverse creative for their 90,000+ clients.
$47 MILLION
AD REVENUE
32 to 1
ROI
24
MONTHS
TV
Customer Case Study
How Write Label helped a major local television group significantly increase new direct business
The Challenge
One of the largest local television networks in the US wanted to shorten sales cycles and significantly increase their top-of-funnel pipeline.
The Solution
The company deployed Write Label’s solution to 79 account executives across 13 of their regional markets and ran 758 separate script projects over a three-month period.
79
ACCOUNT EXECUTIVES
13
REGIONAL MARKETS
758
SEPARATE PROJECTS
Write Label deployed its technology platform to create high-quality TV ad scripts, written by expert copywriters. Custom scripts started arriving within minutes of the project posting on Write Label. Within hours, projects were completed with five original and creative scripts that were all production-ready.
The Result
The television network closed on nearly $850,000 of new and renewal ad revenue and added more than $4.6 million in weighted pipeline revenue, all directly attributed to Write Label–for a total cost of approximately $75,000. That’s an ROI of more than 11 to 1 in closed revenue and more than 61 to 1 in weighted pipeline revenue. Write Label provided high-quality creative options that enabled clients’ broadcast, OTT, and digital campaigns to thrive.
$850,000
AD REVENUE
11 to 1
3
ROI
MONTHS
BRANDED CONTENT STUDIO
Customer Case Study
Write Label developed a new line of products to help this major TV network respond quickly to RFPs and win new business
The Challenge
A major television network’s branded content studio needed to create a number of video ideas quickly, for a seven figure RFP opportunity – five different series of web videos with 5-7 episodes each.
The Solution
Write Label developed a branded content solution that allowed the network team to submit several “ideation” projects to receive thoughtful, professionally written pitches. From these initial pitches, the client would select their favorites, and then run projects to further develop the specific episode concepts.
Write Label also developed a proposal tool, using the network’s own template, to deliver a client-ready response to the RFP.
Ideas Generated
Through these multi-step creative workflows, several requests quickly resulted in 41 ideas for different series. From there, the client selected 13 of their favorite concepts and ran a new project to refine the offering. In all, the client submitted four requests through Write Label, inspiring 101 different ideas – all in a matter of hours, not days or weeks.
The Result
The network was able to quickly respond to the RFP with five different web series concepts, each with 5-7 episodes. The network won the contract for more than $1+ million – all for approximately $2,000 in spend on Write Label – an ROI of more than 500x.