What’s New
Keep up with Write Label’s latest product updates. Please note that not all updates are available to all customers.
JANUARY 2025
Now you can make changes to the brief or modify copy points within the same project, giving you greater flexibility and control over your ad copy. With GENERATE NEW, instantly create new ideas using the same or updated brief inputs or Modify your ad’s copy points before generating more ideas. With REMIX, tweak your favorite submission, like adding the mention of a promotion or switching between single-voice and multi-voice scripts. Learn How to Add and Remix AI-generated Ad Copy
‘GENERATE NEW' and 'REMIX' Submissions
You can now use Write Label's script editing and audio preview tools with a script you've written, or that you've gotten from a client. With Write Label’s new Bring-Your-Own-Script feature, you can now quickly create a project with just a business name and spot duration. Paste and edit your own script in the editor, then use the Audio Preview tool to bring it to life with music, SFX, and voices. Learn More About Bring-Your-Own-Script
Bring-Your-Own-Script
OCTOBER 2024
You can now replace a sound effect with another without needing to remove the original first. If the original sound effect is a non-playable sound effect, then click “Choose SFX…” to choose from a collection of playable sounds. If the original is a playable sound effect, then click the pencil button to swap it with another sound. Learn More About Using Sound Effects
Edit or Swap Sound Effects
50+ Synthetic Voices Added to Audio Previews
We’ve been hard at work sourcing and testing new synthetic voices that can bring your audio ad scripts to life. From North America to Nigeria, we’ve searched the ‘globe’ for exciting voices, accents, and dialects that will lend authenticity to your audio preview. Over 50 voices were added in October for our English and Spanish offerings. Check out the Audio Previews to hear more. Learn More About Audio Previews
You can now mark your favorite Audio Previews. With each script in a project you can create multiple Audio Previews. This allows you to try different voices and music beds with your script until you find the right one to share with your client. Click the heart to the right of your generated Audio Preview to mark it as a favorite. Learn More About Audio Previews
Favorite Audio Previews
We’ve made automated Audio Previews even more automated. Now, regardless of whether the script includes multiple voices or a single voice, with one click you’ll have a finished Audio Preview to listen to. Using the gender specified in your script and if the voice is an announcer or not, we’ll choose synthetic voices to match. We’ll also include a music bed that plays in the background. If you need more options, you can click the generate button again to try another random selection of voice and music or have more control with choosing a selection of your own. Learn More About Audio Previews
Automated Audio Previews
AUGUST 2024
As we continue to grow the list of available synthetic voices and music beds, we’ve made it easier to find the best ones for your script’s Audio Preview. Voices can be filtered by gender, age group, accent, and tone. Music can be filtered by genre, mood, and holiday. Or, use the search field to find voices or music by keyword. Learn More About Audio Previews
Search and Filter Synthetic Voices and Music
Synthetic Voice Audio Previews for Multiple Voice Scripts
When we first launched Audio Previews earlier this year, it was available for scripts that had only one voice. Now you can generate an Audio Preview with synthetic voices for scripts that have more than one voice! If your script has a conversation, it’s actually a lot of fun to choose the voices, and in a couple of minutes, hear the exchange between them. Audio Previews are a great way to share spec ads with prospective clients. Learn More About Audio Previews
We’ve launched a collection of copywriting tools for digital marketing including Display Ad Copy, Social Media Ad Copy, Podcast Ad Copy, and Email Marketing Copy. These tools are designed to help you boost your clients' online presence and reach their target audience more effectively. Display Ad Copy, Social Media Ad Copy, and Email Marketing Copy joined our existing Podcast Ads Copy as part of our professional copywriting services (Learn More). For our AI clients, these tools are also available as AI-generated copy (Learn More).
New Digital Marketing Copy Tools
JUNE 2024
You can now choose from a collection of playable sound effects to include in your scripts. For example, need a sound clip of a crowd cheering? Find it in our collection, listen to it, then add it to your script and choose a duration. These same sound effects are now included in Audio Previews you generate from your script. Learn How to Add Sounds Effects to a Script
Playable Sounds Effects
Generate Copy Points From a Webpage With the Webpage Analyzer
You’re busy and we know filling out a creative brief can be time-consuming. That’s why we’re making it easier to come up with copy points for your client’s ad. Just enter your client’s webpage address and the Webpage Analyzer will use AI to summarize a list of value propositions for that business or event page. Use any or all of the list that comes back in your copy points to writers. Learn How to Use the Webpage Analyzer
MARCH 2024
You can now create Audio Previews of the voice-over portion of scripts within minutes using a library of synthetic voices and music beds. It is available on all Podcast and single-voice, single-campaign Radio Ad Scripts (English and Spanish) projects. Learn More About Audio Previews
Synthetic Voice Audio Previews
My Drafts is a feature available on every existing and new project. With My Drafts, you can save a copy of a submission and then make your own edits to it without the limitations of length. Learn How to Use My Drafts
My Drafts
FEBRUARY 2024
Introducing a new subscription payment model that includes AI-powered tools. With help from our best-in-class generative AI partners, we’ve developed AI solutions for creating audio scripts and digital copy. In minutes, you’ll have high-quality scripts. Then use our collection of synthetic voices and music beds to generate Audio Previews to share with clients. Learn More